Wu-Tang Clan's RZA has partnered up with ChessPark.com to create WuChess.com, a different kind of chess site. From their About page:

Designed for chess enthusiasts addicted to hip-hop music, WuChess.com is the place where your favorite music, movies and celebs will be all while you get your game on. WuChess members will get exclusive offers such as MP3s you can't get anywhere else, playing a surprise celebrity guest, access to one of a kind video clips and many more surprises. This is hardcore chess with half the stuffiness.

WuChess understands that it is important that today's youth develop life strategy skills, so to help their efforts a portion of WuChess revenue will be donated to the Hip Hop Chess Federation's scholarship fund.

Unfortunately, the site is not free. It costs $48 a year, but given that chess unfortunately does not attract a large numbers of fans it is to be expected. However, it looks like an interesting community. I wish it was around when I started a chess club at my daughters' high school. You can read more about the site and RZA in a recent New York Times article.