Resources

Market research

Market research can be an excellent tool to help your group better understand your constituents, and make specific decisions. Often decision makers make judgments based on “a sample of one”, that is, their own thinking or opinions. By taking the time to simply ask for other’s opinions, leaders will make better decisions.

For more information, contact the Alumnae Relations Committee.

The Alumnae Relations Committee (ARC) is ready to help with:

 

Alumnae Relations Committee Presentation

To learn more about how the ARC can help you conduct market research review the Powerpoint presentation from Alumnae Council October 2005.

Guide to Conducting Market Research

To learn more about conducting market research, review our brief guide to conducting market research.

 

I am constantly hearing that the future happiness of young women’s personal lives depends on ‘juggling’ and ‘balancing.’ But in the midst of these circus acts is a self
that has been nurtured here, that will lead
you to what you really
want to do.

Wendy Wasserstein ’71, Pulitzer Prize-winning playwright, commencement address, 1990
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