Resources

Market research

Market research can be an excellent tool to help your group better understand your constituents, and make specific decisions. Often decision makers make judgments based on “a sample of one”, that is, their own thinking or opinions. By taking the time to simply ask for other’s opinions, leaders will make better decisions.

For more information, contact:

Krysia L. Villon '96, assistant director of clubs, for Clubs

Joni Haas Zubi, associate dirrector of classes & reunions, for Classes

The Alumnae Association is ready to help with:

Historical Information: We know when research was last conducted with the same or similar groups, and can possibly provide copies of the tool used and the results
Timing: Coordinate your research efforts with schedules for fundraising, other research, and general communications
Help estimating your research costs and resource needs. Association staff can steer your research efforts toward low-cost solutions that still meet your objectives
Provide Templates: You want to design an attractive questionnaire, with questions in the appropriate format (i.e., open-ended vs. closed-ended). You want to limit the number of questions and use precise, unambiguous language. Association staff can help with all of this.
Access to free or inexpensive online survey tools. Conduct free/inexpensive web surveys through the Alumnae Association’s sources;
Review of survey questions. Association staff is available to review your survey questions and provide advice and feedback;
Help with taking action based on research results. Research provides the information for your group to take action. Association staff can help you focus on your next steps.